AI Deepfake Tech Becoming a Political Campaign Strategy

As Artificial Intelligence becomes more superior, so too do deepfakes and imitation technology. Recently, Donald Trump’s 2024 presidential campaign and the Queensland LNP’s upcoming state election campaign, as well as the Federal Labor government, have all utilized deepfake technology to smear political opponents or promote themselves.

The future of AI and deepfake technology is highly uncertain, with a high potential that it will affect democratic processes and the dissemination of misinformation.

Professor Sanjay Jha, Professor of Computer Science and Engineering at the University of New South Wales, explains how deepfake technology works, and how it may be weaponized in the future of political campaigning.

Image: Images: Shutterstock – Tero Vesalainen

Produced By: Ben Fragiadakis

Featured In Story: Professor Sanjay Jha, Professor of Computer Science and Engineering at the University of New South Wales

First aired on The Wire, Tuesday 8 October 2024