Two major public events in Australian capitals were underway at the weekend.
Adelaide hosted professional riders from around the world in its annual Tour Down Under bike race, while over the border, Perth’s annual Fringe World kicked off.
How do both events reveal two sides of a changing landscape for corporate sponsorship in Australia’s sport and arts scenes?
Image: Image: flickr: by Cas_ks CC BY-NC-ND 2.0 DEED
Produced By: Matthew Ward Agius
Featured In Story: Emeritus Professor David Rowe – socio-cultural researcher and commentator at Western Sydney University, Dr. Amanda Spry – lecturer and researcher in brands and marketing at RMIT in Melbourne, Dr. Ashley Morgan – senior lecturer at Edith Cowan University’s School of Business and Law, and
First aired on The Wire, Thursday 25th January 2024