In their latest research, scientific experts from The ANU and Deakin University warn that baby formula companies are manipulating parents’ concerns for their child’s health and development through exploitative advertising tactics.

It is argued that the current self-regulated and voluntarily code for manufacturers of infant formula products is not strong enough to weaken their marketing initiatives. Therefore, there is a call for more active promotion for breastfeeding to address its inappropriate health claims, such as prolonging night-time sleep.

While breastfeeding is highly recommended by the World Health Organisation (WHO), only a third of Australian parents chooses to follow this guideline.

Image: Image: Shutterstock – Trofimchuk Vladimir

Produced By: Andrew Nguyen

Featured In Story: Elizabeth Denney-Wilson, Conjoint Professor of Nursing, University of Sydney

First aired on The Wire, Tuesday 21 February 2023