Media industry struggling to keep up with AI

Artificial Intelligence has woven its threads into every corner of industry, and the media world is no stranger to its transformative power.

As AI’s influence steadily grows, the media industry must evolve and adapt.

Dr Rob Nicholls, Associate Professor specialising in regulation and governance at the UNSW Business School, sheds light on the necessary changes for consumers, media outlets, and journalists to thrive in this shifting landscape.

Image: Photo by Mohamed Nohassi on Unsplash

Produced By: Gabriel D’Angelo

Featured In Story: Dr Rob Nicholls – Associate Professor at UNSW Business School

First aired on The Wire, Tuesday 7 November 2023