Shades of Deadly: The new campaign to challenge First Nations stereotypes

Clothing the Gaps‘ new campaign, Shades of Deadly challenges stereotypes of First Nations people, celebrates culture and identity and creates a dialogue for the community.

The Aboriginal owned fashion brand aims to unite people through fashion and cause, closing the gap and uniting non-indigenous and Aboriginal people.

The clothing is specifically designed for Aboriginal people to wear only. Non-indigenous people can support the campaign through education and listening to the the stories on Clothing the Gaps website.

Produced By: Tia Ewen

Featured In Story: Laura Thompson, Gunditjmara woman, Managing Director and co-founder of Clothing the Gaps , and Sianna Catullo, Narungga woman, Head of Brand and Marketing for Clothing the Gaps

First aired on The Wire, Thursday, 01 July 2021